A Global Dance Battle to Euro 2012 – Kia Dubstep Contest

May 11th, 2012 Posted in Communications   

  • By Kia BUZZ Editorial Team




UEFA EURO 2012™ kicks off in less than a month, and as the tournament’s official partner, Kia wants to energize and excite fans by combining two of Europe’s most popular entertainment exports: professional football (soccer for you North Americans) and electronic music. Last month, we launched the Kia Dubstep Contest on our official Facebook page, which invites fans to compete in a global dance battle via Facebook and YouTube.


The entries have been pouring in and eight dance teams will win a trip to Warsaw, Poland to watch the opening match of EURO 2012, and also compete in final battle to determine the grand prize winner of an All-new Kia Picanto.

2012 Kia Picanto – Grand Prize




Some of you might be wondering, “Hey Kia! What’s Dubstep, and why?” Dubstep is a uniquely European genre of electronic music, and like football, it originated in the UK, swept across Europe and quickly gained momentum across the globe. We believe that music has the ability to unite and connect people with a common feeling and language that we can all share and enjoy.


With that said, let’s take a look at some of our latest video entries. Be sure to leave comments and stay tuned for our, “Kia Dubstep Contest Top 16 Battle Round,” an interactive battle section on our official Facebook page that allows you to choose who advances to EURO 2012.


Call for Entries Teaser Video


This teaser stars Minjung Joo, a passionate dancer who loves popping, and was the winner of Korea’s Got Talent 2011.


Dubstep & Dance


Note: Dubstep is genre of music, so you can bring whatever dance style you like to the contest. However, a lot of people tend to use popping, a style used by Minjung, the star in our call for entries video above.



Some Random Staff Picks of the Latest Entries

More Info:

Submission Deadline – May 13!

Do you know anyone who can pop, shuffle, krump or move to Flux Pavilion’s “I Can’t Stop”? Do you want to give it a shot? You have until May 13 to enter!


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