|Kia has introduced a contemporary new look under the direction of world-class automotive designer, Peter Schreyer. You may be familiar with his work, including the Audi TT and VW Beetle. According to Schreyer, “Design gives a soul to the product and reaches the hearts of the people”. As Chief of Design, Schreyer has developed a distinctly new, more contemporary look that is unlike anything you have ever seen from Kia.
Design is the key to Kia’s new philosophy. “Kia is a brand underpinned by quality and reliability. Now on top of that comes this emotional element of distinct design”, says Schreyer.